Virginia Mobile ID
DEIGRA is the project management firm for the Virginia Mobile ID program and has led all marketing and business development efforts.
Marketing
We led a data-driven marketing strategy designed to move Virginians from awareness to enrollment. Our team held weekly performance meetings, continuously monitored results, and adjusted budgets, creative, targeting, and messaging based on what the data showed. We kept campaigns focused on convenience, security, and real-world use cases while driving measurable enrollment growth.
Our Marketing Strategy
Email | Direct Mail | Social Media | Digital Advertising | Web | Print Signage | Digital Signage | Newsletters
Business Development
We led business development and outreach efforts across Virginia, building partnerships, supporting events and demonstrations, and guiding organizations from initial interest through implementation. Our team also engaged trade organizations and chambers of commerce to broaden industry awareness, connect with business leaders, and create new opportunities for Mobile ID acceptance.
Types of organizations we partnered with
Airports | Credit Unions | Restaurants | Breweries | Wineries | Virginia ABC | Community College | Convention Centers | Government agencies | Minor-league baseball stadiums | Collegiate football stadiums | Collegiate basketball arenas | Music venues | Water parks | Festivals | Chambers of Commerce
Our Regional Strategy
Virginia’s regions and industries require different approaches, so we tailored outreach across the Commonwealth. Our team attended events, met directly with key businesses and industry leaders, and engaged government officials to build awareness, strengthen relationships, and identify new opportunities for Mobile ID adoption and acceptance.
The Results
Enrollment and campaign performance were continuously monitored through weekly status reports to help guide marketing decisions, spending, messaging, and outreach.
10
Months since
launch
300
Accepting
locations
750,000
Total
Enrollments
Ready to grow your mobile ID program?
We will help you accelerate adoption, expand acceptance, strengthen partnerships, and move the program from launch to meaningful real-world use.